Description

Why You Keep Falling Off Social Media

You are not inconsistent because you are lazy or uncommitted. You are inconsistent because you are trying to create content the hard way, from scratch, under pressure, with no system behind you. This printable small business content planner gives you a complete 90-day fill-in planning system built specifically for service businesses with limited time. Thirteen weeks of themes, content prompts, hook formulas, and a weekly rhythm that takes around 90 minutes to run, so you can show up consistently on social media without it taking over your working week.

What’s Inside the Planner

A content foundations section to complete before week one, covering your business positioning sentence, content pillars with worked examples across 8 business types, ideal client profile, platform choice, posting schedule, and format preferences
A formats guide covering short video, carousel, text post, static image, stories, and long-form video with effort levels, reach potential, and hook style guidance for each
A hook formula bank with 20 ready-to-use hook formulas across 5 categories covering problem-based, curiosity, transformation, direct value, and opinion hooks
13 weeks of themed weekly content prompts across 3 phases, each with 3 fully structured content prompts per week covering the right mix of value, trust, and action content
Month 1 Foundation phase covering weeks 1 to 4: introduce yourself and your work, the problem you solve, your process and approach, and quick wins for your audience
Month 2 Authority phase covering weeks 5 to 8: expertise in depth, before and after content, client stories and social proof, addressing objections, and your values and standards
Month 3 Conversion phase covering weeks 9 to 13: what working with you looks like, the cost of not acting, service spotlight, community and connection, and your final 90-day CTA
End of month reflection pages after Month 1 and Month 2 to track what worked, what to drop, and what to focus on next
A content idea bank to capture ideas from client conversations, repeated questions, industry trends, and your own experience as they arise throughout the 90 days
References to four separate companion sheets included in your download: a 90-day content calendar, a content batch planner, a content performance tracker, and a weekly planning sheet

This Is For You If

You know you should be posting consistently but keep starting strong and trailing off after a few weeks
You spend too long thinking about what to post and often end up posting nothing at all
You are posting regularly but have no clear sense of whether it is actually working or moving your business forward
You want a repeatable weekly system that fits around a real working life, not a content creator schedule

Format and Delivery

This is a printable PDF workbook, A4 portrait, plus separate companion sheets for your content calendar, batch planner, and performance tracker, all included in your instant download. Open in any browser and print at home or at any print shop. Personal use licence included.

90 Days of Showing Up, Done

Work through the foundations section once, then follow the weekly prompts. Each week takes around 90 minutes to plan, create, and schedule. By the end of 13 weeks you will have shown up consistently for three full months, built a library of content you can reuse and adapt, and created a posting rhythm that no longer depends on inspiration. Download today and start your first week this Monday.

To make sure every post ends with a strong call to action, the call to action examples for small business UK in the CTA Swipe File gives you 50 ready to use examples organised by placement. The Website Headline Formula Cheatsheet helps you write a stronger headline for every piece of content you create. Visit the Small Business Owners FAQ page for answers to common questions.