Description

Your Bio Is Working Against You

Every time someone looks you up, whether on your website, LinkedIn, Instagram, or anywhere else, your bio is making a first impression on your behalf. If it opens with your job title, lists your qualifications without naming a single result, or sounds like it was written for a directory rather than a person, it is losing you the clients who were already interested. This printable bio kit for small businesses gives you a complete fill-in system to write a professional bio that builds trust, sounds like you, and works everywhere you need it.

What’s Inside the Kit

• A 6-block foundation page to capture the raw material every bio version is built from, covering your role, audience, result, story, credibility, and personality
• A 50-word bio formula for Instagram, Facebook, speaker introductions, and anywhere space is limited, with a worked example and fill-in space
• A 100-word bio formula for your website About page intro, LinkedIn About section, and email newsletters, with structure and a complete worked example
• A 250-word full About page bio with a 5-paragraph story arc that builds the complete picture of who you are and why clients should choose you
• A first-person vs third-person guide explaining exactly when to use each, with fill-in space to write both versions from your existing copy
• A LinkedIn profile bio builder covering your headline, the critical first two lines of your About section, and your Featured section
• A bio strength checker with 5 criteria scored out of 25, plus guidance on exactly what to fix if any criterion scores low
• 10 complete 50-word bio examples across 10 different business types including bookkeeper, VA, photographer, solicitor, nutritionist, mortgage broker, and more
• A 15-point bio refresh checklist across content, tone, and placement so your bio stays accurate and effective as your business grows
• A deployment guide covering 9 platforms with the correct bio version and format for each one

This Is For You If

• You have been putting off writing your bio because you do not know what to say or where to start
• You wrote a bio years ago and have not touched it since
• Your bio lists your qualifications and experience but never clearly states what changes for the client
• You have different versions of your bio in different places and none of them quite feel right

Format and Delivery

This is a printable PDF kit, A4 portrait, 14 pages. Download it instantly after purchase, open in any browser, and print at home or at any print shop. Personal use licence included. No copywriting experience required.

Write Every Version of Your Bio This Weekend

Work through the building blocks once and every bio formula follows naturally. By the end you will have a 50-word, 100-word, and 250-word version ready to deploy, plus a LinkedIn profile that works for you around the clock. Download today and have your bio live before the week is out.

The Website Headline Formula Cheatsheet is the natural companion to this kit, giving you 5 proven headline formulas and 20 worked examples so every platform your bio links to makes the right first impression. Both products are included in the Online Presence Starter Kit bundle at a discounted price. Visit the Small Business Owners FAQ page for answers to common questions.