Description

Why Your About Page Is Costing You Enquiries

Most service business owners either avoid writing their About page or write one that lists their qualifications and founding story. The result is a page that tells visitors a lot about you and almost nothing about why they should hire you. This printable workbook for small business owners gives you a step-by-step system to write an About page that actually does its job: turning curious visitors into people who trust you enough to get in touch.

What’s Inside the Workbook

• A 6-section About page structure built specifically for service-based businesses
• The Opening Line Formula with 8 worked examples across different business types including coaches, solicitors, VAs, nutritionists, mortgage brokers, and more
• The Introduction Formula so you introduce yourself in a way that confirms you are the right person for your visitor
• A Background section guide that shows you how to build credibility without listing every job you have ever had
• A “Why You Do This Work” section that is the most powerful trust builder on any About page
• A Personal Note formula with examples that make your page feel human, not corporate
• A CTA formula so your About page ends with a clear next step, not a dead end
• A common mistakes checklist covering the 7 errors that kill most About pages
• Two full draft pages to write and finalise your complete About page in one sitting

This Is For You If

• You have an About page that gets visits but does not seem to move people toward contacting you
• You have been avoiding writing your About page because you are not sure what to say
• You wrote one that reads like a CV and it has bothered you ever since
• You work in a service business where the person behind the work matters to the client’s decision

Format and Delivery

This is a printable PDF workbook, A4 portrait, 16 pages. Download it instantly after purchase, open in any browser, and print at home or at any print shop. Personal use licence included. No design skills or special software required.

Write Your About Page This Weekend

You do not need to be a writer to use this workbook. Every section has a formula, examples, and fill-in space. Work through it in order and you will have a complete, trust-building About page ready to put on your website. Download today and have it live before the week is out.

If you are also working on your professional bio, the Small Business Bio Kit gives you every bio length and platform version in one session. For your full website, the Complete Website Launch Bundle combines this workbook with the Website Launch Kit and the Service Page Builder. Visit the Small Business Owners FAQ page for answers to common questions.